IMPROVING YOUR MARKETING MIX WITH PRINTED MATERIALS

It is easy to be overwhelmed and swept up in all the different platforms, techniques and strategies surrounding digital messaging channels in social media, email, and search engine optimization. While doing so, it is simple to undervalue the marketing power of traditional printed materials. Even while digital marketing has certain advantages, you shouldn't underestimate the influence printed materials can have on your company. Including printed materials in your company's marketing mix has a number of advantages over using only digital marketing.

TANGIBILITY AND CREDIBILITY

The tangible nature of printed materials is one of their biggest benefits. Printed materials are actual physical objects that can be held, touched, and even smelled, unlike internet marketing sources. Because of their tangible nature printed materials have a feeling of permanence and legitimacy that digital marketing can't always match. Printed documents can be preserved for future use and inherently have a longer shelf life than digital ones. 

PERSONALIZED MARKETING 

Reaching particular target audiences can also be accomplished through the use of printed materials. For instance, if you run a local business, you can advertise to potential clients by handing out fliers or brochures around your neighborhood. Similarly, direct mail can be used by B2B businesses to target particular businesses or industries in particular locations. Advancements in digital printing technology also allow content within the printed document to change based on data about a customer’s past purchases. This level of customization is challenging to attain in digital marketing because it frequently relies on general targeting criteria.

GREATER ENGAGEMENT 

Printed materials engage your audience in a way that digital marketing doesn't always manage to do. Aesthetically pleasing printed documents can be created with top-notch designs and photography that will draw readers in. Additionally, interactive elements like QR codes, augmented reality, or distinctive packaging can be used in printed materials to entice your audience to interact with your brand. A study of millennials done by the USPS found 62 percent of respondents said they had visited a store in the past month based on information received in the mail.

COST-EFFECTIVE 

Despite what many people think, printed brochures can be a useful cost-effective marketing tool. Even though printing initially seems expensive, printed materials often have much lower cost per impression than digital marketing channels. A well-designed brochure or flyer, for instance, can be handed out to many individuals and preserved for future use, creating many impressions. Plus, the production cost per unit can be considerably lower when printing in bulk as opposed to in smaller quantities.

COMPLEMENTS DIGITAL MARKETING

Finally, printed materials can support your efforts in digital marketing. You might, for instance, put a QR code leading to your website or social media outlets on your business card or brochure. A unique deal or event that you're advertising on social media might also be promoted via direct mail. You can create a coordinated and comprehensive marketing strategy that engages your target audience in a variety of ways by using printed materials into your overall marketing mix. 

Even while printed products still have advantages, digital marketing channels are a crucial component of any marketing strategy. Benefits of including printed products in your marketing mix are their tangibleness, credibility, targeted marketing, higher engagement, and cost-effectiveness. You can develop a comprehensive and successful strategy that engages your audience and produces business results by including printed materials in your plan.

PRINT AND COMMERCIAL PHOTOGRAPHY

The right image can make all the difference in a printed piece. How the photograph is composed in relation to the printed document layout is key as well as knowing how modern color printing works. As a commercial photographer with 30 years experience in printing and the graphic arts, I bring to the table a unique perspective and ability to create images that are optimized for the print production process. Knowing how a photograph will be used once I hand off to your team ensures images will print correctly, eliminating reprints due to poor quality and will be sure to look great in context of your overall design. 

A few benefits of using high-quality commercial photography in your print marketing:

• Increase attention and recall among readers.

• Improve perceived value and quality.

• Resonating visuals establish connection and loyalty.

• Boost conversion rates.

• Attract customers in a saturated marketplace.

It is important to recognize the value of commercial photography in successful print marketing. A printed piece will be much improved with a well-designed and eye-catching image. By utilizing my experience, you can increase the effect of your printed materials and develop a unified marketing strategy that engages your target demographic and produces positive business results.

STAYING UP TO DATE

When was the last time you looked at how your brand and products are being communicated through visuals? How long has it been since updating your catalog, print collateral, hero images and product photography? If have not done so in a while, or, if you want to stay fresh and relevant with your customers today is the day to get started. Using my contact page to reach out by way of email or a quick phone call, I am happy and excited to work with and show you how easy it can be to polish up your brand’s photography. 

On Brand. On Budget. On Time. Reach out today and let’s get to work!